An algorithm is a computer-based process that analyzes large amounts of data according to defined rules in order to draw conclusions.
That’s the theory. On social media, it means that algorithms use user data to identify patterns and make predictions. Algorithms determine what content is shown to users – and in what order. This can lead to the creation of what’s known as a filter bubble.
By liking, sharing, or commenting on posts, algorithms can amplify content quickly and massively – giving it a wide reach. As disinformation spreads, its origin often becomes untraceable. That means: every user plays a central role in spreading (dis)information.
